The COVID-19 pandemic is something that no one was prepared for. We've all seen the headlines with nurses, clinicians, paramedics and hospitals that are in dire need of PPE, ventilators and other medical and protective equipment. As medical device manufacturers - and other companies - are working to increase production, adjust manufacturing processes and create new innovative solutions, several organizations are trying to put people, parts and manufacturers together.Read More
You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your launch strategy will keep you on course.
When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. Generally we have found that most medical device marketers focus on building out a story for a generalized clinical audience. So a story for all interventional radiologists, or for all anesthesiologists.Read More