Mar 26, 2020

How med device marketers can help those on the front-line during the COVID-19 pandemic

The COVID-19 pandemic is something that no one was prepared for. We've all seen the headlines with nurses, clinicians, paramedics and hospitals that are in dire need of PPE, ventilators and other medical and protective equipment. As medical device manufacturers - and other companies - are working to increase production, adjust manufacturing processes and create new innovative solutions, several organizations are trying to put people, parts and manufacturers together.

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Mar 12, 2020

Published in: Marketing, Medical Device Marketing, Strategy, Marketing Operations

Medical Device Marketing 101: 3 Steps to Tracking Your Medical Device Launch Success

You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your launch strategy will keep you on course.

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Mar 06, 2020

Published in: Marketing, Medical Device Marketing, Strategy, competition, MedTech

Customer Segmentation

When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. Generally we have found that most medical device marketers focus on building out a story for a generalized clinical audience. So a story for all interventional radiologists, or for all anesthesiologists.

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