Mar 14, 2018

Published in: Insider, Trends

#AdweekChat Recap: The Rise of HQ

What started with only a few thousand players is now over a million and counting. What does the rise of HQ Trivia mean?

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Mar 01, 2018

Published in: Insider, Trends

#AdweekChat Recap: Self-Care in the Digital Age

This week’s Adweek Chat was on the topic of self-care. It’s no secret that marketing and advertising can be a high-stress job, and with our current level of constant connectedness thanks to the internet, the question of how to unplug in order to unwind is an important one.

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Dec 20, 2017

Published in: Medical Device Marketing, Inbound Marketing

Inbound Marketing for Medical Devices

With doctors’ and other qualified decision makers’ schedules increasingly squeezed, the core of medical device sales—the face-to-face meeting—is becoming more and more difficult to obtain. With time being at such a premium, it makes sense to explore avenues of non-personal promotion, and inbound marketing is a method that complements the established medical device sales formula.

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