Dec 20, 2017

Published in: Medical Device Marketing, Inbound Marketing

Inbound Marketing for Medical Devices

With doctors’ and other qualified decision makers’ schedules increasingly squeezed, the core of medical device sales—the face-to-face meeting—is becoming more and more difficult to obtain. With time being at such a premium, it makes sense to explore avenues of non-personal promotion, and inbound marketing is a method that complements the established medical device sales formula.

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Dec 08, 2017

Published in: Marketing, Future Technologies, Trends

Medical Device Industry Trends: Advances in Cardiac Devices

When it comes to advances in medical device technology, the cardiology category has consistently led the way. 2018 promises to continue to deliver. These are some of the trends and advances that we've noticed.   

Stent market once again in flux
Bioresorbable stents were once hailed as the future of coronary stent technology. However, clinical trial data has shown that the current technology is not yet able to generate the kinds of results that had been predicted, and Abbott has already stopped offering their Absorb brand stent.  Though market forecasters still see a long-term future for bioresorbable stent technology, in 2018 we expect to see them fall out of favor as interventional cardiologists stick with long-standing drug eluting (DES) stents.

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Nov 20, 2017

Published in: Marketing, Future Technologies

Medical Device Industry Trends: Advances in Plastic Surgery

Plastic surgery is one of the few fields of medicine covered in both medical journals and fashion magazines. So, how do you separate the facts from the hype? Here is our list of the latest innovations and trends in the plastic surgery industry that will be making an impact in 2018.

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