As we close in on the end of 2016, we feel so honored to have contributed to the success of so many cutting-edge new devices. We’ll let you in on a little secret about us: we love medical technology. Ok, maybe you knew that already, but the reason we love it so much is that medical technology usually has an immediate beneficial impact on people’s lives. This is our motivation for keeping on the cutting edge of medical device advertising — because at the end of the day, people are being helped, people’s lives are improved. So, we put together a list of the MedTech ads that were awarded Clioawards this year in order to review the best of what our industry has to offer.
DOT. The first Braille Smartwatch
You might think at first that this is just another wearable in the Fitbit/Apple Watch universe. But, keep a box of tissues close as you watch this video — the look on the faces of people with blindess using this product for the first time made us cry. Remember how we said we love this industry? This is why.
Parkinsounds (Powered by Spotify)
The highly advanced, esoteric realm of Parkinson’s research might seem like it’s far removed from the everyday struggles of those suffering with the disease. However, here is the ultimate practical application of science — literally an app! Those in the Parkinson’s community have known about the benefits of music for years, but now with this app, patients have more control than ever over how to deploy the therapeutic properties that can help them live more normal lives.
First, let us just say that breast pumps have been such an important piece of technology that, for several of us here at The Matchstick Group, has allowed us to continue reaping the benefits of breastfeeding while still being amazing rock stars in our careers. We applaud this campaign from Medela for helping to portray the breastfeeding community in a modern, inclusive, and real-life way. This not only benefits women, but babies everywhere!
And, for sheer amount of medical technology in one piece of promotional material, check out this video for Parkinson’s NSW “The Lucky Ones” which was filmed during an actual, live brain surgery procedure on a Parkinson’s patient.
We hope our review of this year’s best medical technology advertising shows you how inspirational this industry can be. We’re excited to see what innovations 2017 brings!