Jun 22, 2020 Published in Medical Device Marketing, Strategy

Learning to Navigate The New Normal

The New Normal

Fresh off the press in this month’s PM360 magazine “Quarantine Issue,” The Matchstick Group founder & CEO Melissa Wildstein dives into post-COVID19 marketing strategy for the medical device market in this article.

In the Four Biggest Challenges Facing Medical Device Marketers, Melissa shares her insights on not only the challenges, but more importantly, the opportunities facing med device marketers right now.

Melissa brings over two decades of strategic medical marketing experience to bear on the significant threats to med device marketers’ bottom lines in this peculiar moment in history, and gives her well-honed advice on how to pivot to find success in the last half of the year.

She fully expects the post-COVID19 “new normal” to persist for the next 6-12 months, so you can’t afford to not consider her tips for your marketing strategy for 2021.

The challenges evaluated in the PM360 article are:

  • Hospital revenue loss
  • Increasing role of procurement
  • The transition from hospitals to ASCs and telemedicine for care
  • Pressure to market when sales can’t get in the hospital door

For every one of these challenges, Melissa gives her unique spin on the opportunity medical device companies have to re-position, re-target and to push past digital boundaries.

Go ahead and click over to the article so you can learn how to take advantage of developing trends to meet your annual targets and develop new avenues for sales in the rest of 2020 and into next year.


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