Nov 22, 2019

Published in: Marketing, Strategy, Branding

Brand Personalities for 2020

As marketers, we’re all familiar with “brand personalities” like Hero, Creator, and Magician. These archetypes can be a great shorthand for communicating the ideal attributes carried by a brand that make it relatable to its target audience. As we begin a new decade in 2020, why don’t we add some new brand personalities to the mix?

Read More