Dec 05, 2019

Published in: Marketing, Medical Device Marketing, Strategy, competition, MedTech

3 Things Med Device Marketers can learn from camping

I don’t do tents. Granted it’s been years since I’ve been camping, but I can still remember trying to sleep with a rock (or two )poking through my sleeping bag never quite getting comfortable and then finally drifting off only to wake up slightly damp and sticky from the dew. You know what I’m talking about. Think of your scouts camping trips circa age 9 or 10.

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Mar 24, 2016

Published in: Marketing, Medical Device Marketing, competitive share, competition

Cross Reference Tool for Stealing Competitive Share

 

When it comes time to steal share from the competition, it's important for your sales team - and your customers know exactly how to switch to your product. Sometimes that's simple - swap Heinz for Hunts in the grocery aisle. But when it comes to switching medical device products, things get a little more complicated. Kind of like mattresses, medical device manufacturers name their products differently, everyone uses a different proprietary material blend, etc... So how can you help your sales team more effectively swap your product in and swap the competition out?

With a cross reference tool!

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