Mar 24, 2016

Published in: Marketing, Medical Device Marketing, competitive share, competition

Cross Reference Tool for Stealing Competitive Share


When it comes time to steal share from the competition, it's important for your sales team - and your customers know exactly how to switch to your product. Sometimes that's simple - swap Heinz for Hunts in the grocery aisle. But when it comes to switching medical device products, things get a little more complicated. Kind of like mattresses, medical device manufacturers name their products differently, everyone uses a different proprietary material blend, etc... So how can you help your sales team more effectively swap your product in and swap the competition out?

With a cross reference tool!

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