Jul 29, 2019

Published in: Web Content, Medical Device Marketing, Insider, Marketing Operations

Deconstructing Agency Case Studies: Red Flags for Marketers

You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide you with pages and pages of case studies to prove their worthiness for your product launch. After a while, they all start to blend together. What red flags should you be looking out for in a case study? Do you know how to read between the lines?
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Dec 10, 2018

Published in: Medical Device Marketing, Strategy, Insider

What should medical device marketers look for in an agency?

It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical device experience. It can be like finding a needle in a haystack.

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Mar 14, 2018

Published in: Insider, Trends

#AdweekChat Recap: The Rise of HQ

What started with only a few thousand players is now over a million and counting. What does the rise of HQ Trivia mean?

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