It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical device experience. It can be like finding a needle in a haystack. The consumer agencies might be able to boast splashy creative, but might not have a clue about the process and precision involved with medical device advertising and promotion. Science-heavy agencies often lean toward pharmaceutical advertising, which has much different creative and timing needs. So, what should you look for when choosing an agency for your medical device?

What started with only a few thousand players is now over a million and counting. What does the rise of HQ Trivia mean?

This week’s Adweek Chat was on the topic of self-care. It’s no secret that marketing and advertising can be a high-stress job, and with our current level of constant connectedness thanks to the internet, the question of how to unplug in order to unwind is an important one.