You’ve launched a new medical device. Congratulations! Now what do you do? What is the cadence of activities that will put your new device onto a trajectory for success? The work’s not over yet if you want to drive awareness, trial, and ultimately adoption of your med device.
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Jan 27, 2020
Published in: Medical Device Marketing, Strategy, Insider
Medical Device Post-Launch Timeline
Jul 29, 2019
Published in: Web Content, Medical Device Marketing, Insider, Marketing Operations
Deconstructing Agency Case Studies: Red Flags for Marketers
You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide you with pages and pages of case studies to prove their worthiness for your product launch. After a while, they all start to blend together. What red flags should you be looking out for in a case study? Do you know how to read between the lines?
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Dec 10, 2018
Published in: Medical Device Marketing, Strategy, Insider
What should medical device marketers look for in an agency?
It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical device experience. It can be like finding a needle in a haystack.
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