Jun 12, 2020

Published in: Marketing, Medical Device Marketing, Strategy

Supplier Diversity : how organizations can stand for change

At The Matchstick Group, we are troubled by the events that have taken place over the last several weeks but the protests across the nation are highlighting issues that are often either ignored or maybe discussed for a minute and then swept under the rug.  

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Mar 12, 2020

Published in: Marketing, Medical Device Marketing, Strategy, Marketing Operations

Medical Device Marketing 101: 3 Steps to Tracking Your Medical Device Launch Success

You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your launch strategy will keep you on course.

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Mar 06, 2020

Published in: Marketing, Medical Device Marketing, Strategy, competition, MedTech

Customer Segmentation

When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. Generally we have found that most medical device marketers focus on building out a story for a generalized clinical audience. So a story for all interventional radiologists, or for all anesthesiologists.

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