Dec 05, 2019

Published in: Marketing, Medical Device Marketing, Strategy, competition, MedTech

3 Things Med Device Marketers can learn from camping

I don’t do tents. Granted it’s been years since I’ve been camping, but I can still remember trying to sleep with a rock (or two )poking through my sleeping bag never quite getting comfortable and then finally drifting off only to wake up slightly damp and sticky from the dew. You know what I’m talking about. Think of your scouts camping trips circa age 9 or 10.

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Nov 22, 2019

Published in: Marketing, Strategy, Branding

Brand Personalities for 2020

As marketers, we’re all familiar with “brand personalities” like Hero, Creator, and Magician. These archetypes can be a great shorthand for communicating the ideal attributes carried by a brand that make it relatable to its target audience. As we begin a new decade in 2020, why don’t we add some new brand personalities to the mix?

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Dec 08, 2017

Published in: Marketing, Future Technologies, Trends

Medical Device Industry Trends: Advances in Cardiac Devices

When it comes to advances in medical device technology, the cardiology category has consistently led the way. 2018 promises to continue to deliver. These are some of the trends and advances that we've noticed.   

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