At The Matchstick Group, we are troubled by the events that have taken place over the last several weeks but the protests across the nation are highlighting issues that are often either ignored or maybe discussed for a minute and then swept under the rug.Read More
You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your launch strategy will keep you on course.
When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. Generally we have found that most medical device marketers focus on building out a story for a generalized clinical audience. So a story for all interventional radiologists, or for all anesthesiologists.Read More