Mar 12, 2020

Published in: Marketing, Medical Device Marketing, Strategy, Marketing Operations

Medical Device Marketing 101: 3 Steps to Tracking Your Medical Device Launch Success

You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your launch strategy will keep you on course.

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Jul 29, 2019

Published in: Web Content, Medical Device Marketing, Insider, Marketing Operations

Deconstructing Agency Case Studies: Red Flags for Marketers

You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide you with pages and pages of case studies to prove their worthiness for your product launch. After a while, they all start to blend together. What red flags should you be looking out for in a case study? Do you know how to read between the lines?
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