Jul 29, 2019

Published in: Web Content, Medical Device Marketing, Insider, Marketing Operations

Deconstructing Agency Case Studies: Red Flags for Marketers

You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide you with pages and pages of case studies to prove their worthiness for your product launch. After a while, they all start to blend together. What red flags should you be looking out for in a case study? Do you know how to read between the lines?
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Feb 09, 2016

Published in: Marketing, Virtual World, Future Technologies, Marketing Operations

Working in a virtual world

New technologies are providing opportunities for completely changing the business worlds that our companies operate in. The Matchstick Group is no exception and in fact, we rely on technologies like video conferencing via Skype, file sharing via DropBox and YouSendIt, and project management systems like BaseCamp to operate virtually in a much more efficient manner. This saves us money on overhead and gives our creative teams the flexibility to work at a frequency, time and pace that works for them. All in all, we save ourselves - and our clients - time and money.

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