Nov 20, 2017

Published in: Marketing, Future Technologies

Medical Device Industry Trends: Advances in Plastic Surgery

Plastic surgery is one of the few fields of medicine covered in both medical journals and fashion magazines. So, how do you separate the facts from the hype? Here is our list of the latest innovations and trends in the plastic surgery industry that will be making an impact in 2018.

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Nov 15, 2017

Published in: Marketing, Trends

Medical Device Industry Trends: Ophthalmology Update

With potential changes to the affordable care act on the horizon, the US healthcare outlook is uncertain. However, no matter how the ACA shakes out, the ophthalmology market will be able to protect itself in large part due to several trends that optometrists, ophthamologists, surgeons and their practices can capitalize on.

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Nov 13, 2017

Published in: Marketing, Future Technologies

Medical Device Industry Trends: Advances in Orthopedics

Improving patient care has to be at the heart of any medtech innovation and is ideally the cornerstone of any medical device marketing strategy. The WHO has determined that any innovation in orthopedics that does not reduce long-term failure rates by at least 50% isn’t worth using—making it crystal clear that if it’s better for patients it will be more cost-effective in the long run. Slight improvements are not good enough. The future of technology in orthopedics lies in real innovation and real quality.

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