Nov 22, 2019

Published in: Marketing, Strategy, Branding

Brand Personalities for 2020

As marketers, we’re all familiar with “brand personalities” like Hero, Creator, and Magician. These archetypes can be a great shorthand for communicating the ideal attributes carried by a brand that make it relatable to its target audience. As we begin a new decade in 2020, why don’t we add some new brand personalities to the mix?

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Dec 08, 2017

Published in: Marketing, Future Technologies, Trends

Medical Device Industry Trends: Advances in Cardiac Devices

When it comes to advances in medical device technology, the cardiology category has consistently led the way. 2018 promises to continue to deliver. These are some of the trends and advances that we've noticed.   

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Nov 20, 2017

Published in: Marketing, Future Technologies

Medical Device Industry Trends: Advances in Plastic Surgery

Plastic surgery is one of the few fields of medicine covered in both medical journals and fashion magazines. So, how do you separate the facts from the hype? Here is our list of the latest innovations and trends in the plastic surgery industry that will be making an impact in 2018.

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