Dec 10, 2018

Published in: Medical Device Marketing, Strategy, Insider

What should medical device marketers look for in an agency?

It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical device experience. It can be like finding a needle in a haystack. The consumer agencies might be able to boast splashy creative, but might not have a clue about the process and precision involved with medical device advertising and promotion. Science-heavy agencies often lean toward pharmaceutical advertising, which has much different creative and timing needs. So, what should you look for when choosing an agency for your medical device?

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Dec 20, 2017

Published in: Medical Device Marketing, Inbound Marketing

Inbound Marketing for Medical Devices

With doctors’ and other qualified decision makers’ schedules increasingly squeezed, the core of medical device sales—the face-to-face meeting—is becoming more and more difficult to obtain. With time being at such a premium, it makes sense to explore avenues of non-personal promotion, and inbound marketing is a method that complements the established medical device sales formula.

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May 17, 2017

Published in: Marketing, Medical Device Marketing

5 Marketing Strategies to Employ When Your Brand is Stuck.

I met with a potential client a few months back and walked him through what we typically do as a medical device agency. We talked about the positioning, the branding, the creative campaign development and the approach that we take when working on launching - or relaunching a medical device. But that’s not this client’s problem.

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