Dec 05, 2019

Published in: Marketing, Medical Device Marketing, Strategy, competition, MedTech

3 Things Med Device Marketers can learn from camping

I don’t do tents. Granted it’s been years since I’ve been camping, but I can still remember trying to sleep with a rock (or two )poking through my sleeping bag never quite getting comfortable and then finally drifting off only to wake up slightly damp and sticky from the dew. You know what I’m talking about. Think of your scouts camping trips circa age 9 or 10.

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Jul 29, 2019

Published in: Web Content, Medical Device Marketing, Insider, Marketing Operations

Deconstructing Agency Case Studies: Red Flags for Marketers

You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide you with pages and pages of case studies to prove their worthiness for your product launch. After a while, they all start to blend together. What red flags should you be looking out for in a case study? Do you know how to read between the lines?
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Dec 10, 2018

Published in: Medical Device Marketing, Strategy, Insider

What should medical device marketers look for in an agency?

It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical device experience. It can be like finding a needle in a haystack.

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