Dec 20, 2017

Published in: Inbound Marketing, Medical Device Marketing

Inbound Marketing for Medical Devices

With doctors’ and other qualified decision makers’ schedules increasingly squeezed, the core of medical device sales—the face-to-face meeting—is becoming more and more difficult to obtain. With time being at such a premium, it makes sense to explore avenues of non-personal promotion, and inbound marketing is a method that complements the established medical device sales formula.

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May 17, 2017

Published in: Marketing, Medical Device Marketing

5 Marketing Strategies to Employ When Your Brand is Stuck.

I met with a potential client a few months back and walked him through what we typically do as a medical device agency. We talked about the positioning, the branding, the creative campaign development and the approach that we take when working on launching - or relaunching a medical device. But that’s not this client’s problem.

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May 16, 2017

Published in: Medical Device Marketing

When it comes to medical device marketing, think like a superbug

As a medical device marketing agency, one of the things that we help our clients do is to figure out their positioning within the market place. We have lots of posts on how we can help our clients differentiate their brands, here and here, BUT in a sense, what we're trying to do is to help our med device clients protect and grow their businesses. And so you may be asking yourself, how pray tell, does a superbug fit into that?!?

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