Dec 13, 2016

Published in: Marketing, Medical Device Marketing

What’s in a name?

A few years ago, I became pregnant with my first child. Amidst the joy, anxiety, nesting, and doctor’s appointments lay another task—thinking of a name for this person! At first we made light of the situation, thinking of every silly name we could (I expect that most celebrities stop at this phase of the process). We would have endless fun spouting any ridiculous name that popped into our heads, trying to best each other in feats of whimsy. “Tomato!” “Butterscotch!” “Frank Zappa!” Eventually, we began running

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Dec 13, 2016

Published in: Medical Device Marketing, Trends, MedTech

Best MedTech Advertising of 2016

As we close in on the end of 2016, we feel so honored to have contributed to the success of so many cutting-edge new devices. We’ll let you in on a little secret about us: we love medical technology. Ok, maybe you knew that already, but the reason we love it so much is that medical technology usually has an immediate beneficial impact on people’s lives.

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Mar 24, 2016

Published in: Marketing, Medical Device Marketing, competitive share, competition

Cross Reference Tool for Stealing Competitive Share

 

When it comes time to steal share from the competition, it's important for your sales team - and your customers know exactly how to switch to your product. Sometimes that's simple - swap Heinz for Hunts in the grocery aisle. But when it comes to switching medical device products, things get a little more complicated. Kind of like mattresses, medical device manufacturers name their products differently, everyone uses a different proprietary material blend, etc... So how can you help your sales team more effectively swap your product in and swap the competition out?

With a cross reference tool!

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