May 17, 2017

Published in: Marketing, Medical Device Marketing

5 Marketing Strategies to Employ When Your Brand is Stuck.

I met with a potential client a few months back and walked him through what we typically do as a medical device agency. We talked about the positioning, the branding, the creative campaign development and the approach that we take when working on launching - or relaunching a medical device. But that’s not this client’s problem.

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May 16, 2017

Published in: Medical Device Marketing

When it comes to medical device marketing, think like a superbug

As a medical device marketing agency, one of the things that we help our clients do is to figure out their positioning within the market place. We have lots of posts on how we can help our clients differentiate their brands, here and here, BUT in a sense, what we're trying to do is to help our med device clients protect and grow their businesses. And so you may be asking yourself, how pray tell, does a superbug fit into that?!?

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Dec 13, 2016

Published in: Marketing, Medical Device Marketing

What’s in a name?

A few years ago, I became pregnant with my first child. Amidst the joy, anxiety, nesting, and doctor’s appointments lay another task—thinking of a name for this person! At first we made light of the situation, thinking of every silly name we could (I expect that most celebrities stop at this phase of the process). We would have endless fun spouting any ridiculous name that popped into our heads, trying to best each other in feats of whimsy. “Tomato!” “Butterscotch!” “Frank Zappa!” Eventually, we began running

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