Dec 05, 2019

Published in: Marketing, Medical Device Marketing, Strategy, competition, MedTech

3 Things Med Device Marketers can learn from camping

I don’t do tents. Granted it’s been years since I’ve been camping, but I can still remember trying to sleep with a rock (or two )poking through my sleeping bag never quite getting comfortable and then finally drifting off only to wake up slightly damp and sticky from the dew. You know what I’m talking about. Think of your scouts camping trips circa age 9 or 10.

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Feb 01, 2017

Published in: Social Media, Future Technologies, MedTech

Why does gender-specific medical device research matter?

Knowledge is power. Over the past several years, great strides have been made in making research gender-specific. This has resulted in a drop in women’s deaths from heart disease, but it is still the number 1 killer of US women. This Friday is National Wear Red Day, a promotion by the American Heart Association to bring attention to women’s heart issues. It’s important to remember that even though much progress has been made, there is still a long way to go and the field of women’s heart research is still wide open, especially when it comes to the medical device space.

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Dec 13, 2016

Published in: Medical Device Marketing, Trends, MedTech

Best MedTech Advertising of 2016

As we close in on the end of 2016, we feel so honored to have contributed to the success of so many cutting-edge new devices. We’ll let you in on a little secret about us: we love medical technology. Ok, maybe you knew that already, but the reason we love it so much is that medical technology usually has an immediate beneficial impact on people’s lives.

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