Dec 10, 2018

Published in: Medical Device Marketing, Strategy, Insider

What should medical device marketers look for in an agency?

It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical device experience. It can be like finding a needle in a haystack.

Read More
Dec 13, 2016

Published in: Marketing, Strategy

5 Ways to Make Your Ads More Effective

  1. Start with research. Pharma ads are often researched ad nauseum - but only to 'pick' a final concept. Instead turn the sequence around and start with research with the primary target. True voice of customer research looks at the customers needs, their thoughts, feelings, attitudes and beliefs. Make sure that your research focuses both on what they think about the problem you're trying to solve and your product's ability to solve it.

 

Read More
Dec 07, 2016

Published in: Marketing, Strategy, Trends

Pharma Brand Ad Spending Compared to Google Searches

By now, most everyone has seen Coyne College’s map of the most searched-for pharma brands in the US — it has shown up everywhere from Fierce Pharma to r/dataisbeautiful. But, here at The Matchstick Group, we were curious: does this map reflect these brands’ advertising spending? The answer, surprisingly, is no. When comparing the top brands on the map to the top ad spenders in the pharmaceutical space, it’s clear that airwave saturation doesn’t seem to impact state-by-state Google searches. So, if the map shows no apparent correllation between ad spend and search traffic, what does it show?
Read More