Jun 29, 2020

Published in: Medical Device Marketing, Strategy

Pivoting Your Medical Device Marketing Plan in 2020

This time last year you were likely thinking about your 2020 medical device marketing plan. And irrespective of how insightful your strategic planning was, you most likely didn't predict how this year would unfold - and how much it might cost you in terms of your marketing goals and sales objectives.

Read More
Jun 22, 2020

Published in: Medical Device Marketing, Strategy

Learning to Navigate The New Normal

Fresh off the press in this month’s PM360 magazine “Quarantine Issue,” The Matchstick Group founder & CEO Melissa Wildstein dives into post-COVID19 marketing strategy for the medical device market in this article.

Read More
Jun 12, 2020

Published in: Marketing, Medical Device Marketing, Strategy

Supplier Diversity : how organizations can stand for change

At The Matchstick Group, we are troubled by the events that have taken place over the last several weeks but the protests across the nation are highlighting issues that are often either ignored or maybe discussed for a minute and then swept under the rug.  

Read More