Mar 12, 2020

Published in: Marketing, Medical Device Marketing, Strategy, Marketing Operations

Medical Device Marketing 101: 3 Steps to Tracking Your Medical Device Launch Success

You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your launch strategy will keep you on course.

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Mar 06, 2020

Published in: Marketing, Medical Device Marketing, Strategy, competition, MedTech

Customer Segmentation

When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. Generally we have found that most medical device marketers focus on building out a story for a generalized clinical audience. So a story for all interventional radiologists, or for all anesthesiologists.

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Jan 27, 2020

Published in: Medical Device Marketing, Strategy, Insider

Medical Device Post-Launch Timeline

You’ve launched a new medical device. Congratulations! Now what do you do? What is the cadence of activities that will put your new device onto a trajectory for success? The work’s not over yet if you want to drive awareness, trial, and ultimately adoption of your med device.

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