Dec 08, 2017

Published in: Marketing, Future Technologies, Trends

Medical Device Industry Trends: Advances in Cardiac Devices

When it comes to advances in medical device technology, the cardiology category has consistently led the way. 2018 promises to continue to deliver. These are some of the trends and advances that we've noticed.   

Stent market once again in flux
Bioresorbable stents were once hailed as the future of coronary stent technology. However, clinical trial data has shown that the current technology is not yet able to generate the kinds of results that had been predicted, and Abbott has already stopped offering their Absorb brand stent.  Though market forecasters still see a long-term future for bioresorbable stent technology, in 2018 we expect to see them fall out of favor as interventional cardiologists stick with long-standing drug eluting (DES) stents.

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Nov 15, 2017

Published in: Marketing, Trends

Medical Device Industry Trends: Ophthalmology Update

With potential changes to the affordable care act on the horizon, the US healthcare outlook is uncertain. However, no matter how the ACA shakes out, the ophthalmology market will be able to protect itself in large part due to several trends that optometrists, ophthamologists, surgeons and their practices can capitalize on.

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Dec 13, 2016

Published in: Medical Device Marketing, Trends, MedTech

Best MedTech Advertising of 2016

As we close in on the end of 2016, we feel so honored to have contributed to the success of so many cutting-edge new devices. We’ll let you in on a little secret about us: we love medical technology. Ok, maybe you knew that already, but the reason we love it so much is that medical technology usually has an immediate beneficial impact on people’s lives.

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