Dec 13, 2016

Published in: Medical Device Marketing, Trends, MedTech

Best MedTech Advertising of 2016

As we close in on the end of 2016, we feel so honored to have contributed to the success of so many cutting-edge new devices. We’ll let you in on a little secret about us: we love medical technology. Ok, maybe you knew that already, but the reason we love it so much is that medical technology usually has an immediate beneficial impact on people’s lives.

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Dec 07, 2016

Published in: Marketing, Strategy, Trends

Pharma Brand Ad Spending Compared to Google Searches

By now, most everyone has seen Coyne College’s map of the most searched-for pharma brands in the US — it has shown up everywhere from Fierce Pharma to r/dataisbeautiful. But, here at The Matchstick Group, we were curious: does this map reflect these brands’ advertising spending? The answer, surprisingly, is no. When comparing the top brands on the map to the top ad spenders in the pharmaceutical space, it’s clear that airwave saturation doesn’t seem to impact state-by-state Google searches. So, if the map shows no apparent correllation between ad spend and search traffic, what does it show?
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Feb 09, 2016

Published in: Insider, Trends

These Medical Device United States

For those of us in the med device industry, we know that there are geographic pockets that seem to incubate new device technology. The fact that California is the top of the list comes as no surprise. We've been jetting out to Orange County and San Francisco to meet with clients for years. But the fact that more and more innovation is coming from the mid West and some of the Southern states - North Carolina and Georgia - is both intriguing and refreshing.

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