Nov 15, 2017

Published in: Marketing, Trends

Medical Device Industry Trends: Ophthalmology Update

With potential changes to the affordable care act on the horizon, the US healthcare outlook is uncertain. However, no matter how the ACA shakes out, the ophthalmology market will be able to protect itself in large part due to several trends that optometrists, ophthamologists, surgeons and their practices can capitalize on.

Read More
Dec 13, 2016

Published in: Medical Device Marketing, Trends, MedTech

Best MedTech Advertising of 2016

As we close in on the end of 2016, we feel so honored to have contributed to the success of so many cutting-edge new devices. We’ll let you in on a little secret about us: we love medical technology. Ok, maybe you knew that already, but the reason we love it so much is that medical technology usually has an immediate beneficial impact on people’s lives.

Read More
Dec 07, 2016

Published in: Marketing, Strategy, Trends

Pharma Brand Ad Spending Compared to Google Searches

By now, most everyone has seen Coyne College’s map of the most searched-for pharma brands in the US — it has shown up everywhere from Fierce Pharma to r/dataisbeautiful. But, here at The Matchstick Group, we were curious: does this map reflect these brands’ advertising spending? The answer, surprisingly, is no. When comparing the top brands on the map to the top ad spenders in the pharmaceutical space, it’s clear that airwave saturation doesn’t seem to impact state-by-state Google searches. So, if the map shows no apparent correllation between ad spend and search traffic, what does it show?
Read More