You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide you with pages and pages of case studies to prove their worthiness for your product launch. After a while, they all start to blend together. What red flags should you be looking out for in a case study? Do you know how to read between the lines?
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Jul 29, 2019
Published in: Web Content, Medical Device Marketing, Insider, Marketing Operations
Deconstructing Agency Case Studies: Red Flags for Marketers
May 06, 2019
Published in: Social Media, Web Content, Brand Building
Med Device and Social Media: Is it Right for My Brand?
To medical device brands, determining not only which social media platform to use but how to effectively use it can be confusing and overwhelming.
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Feb 25, 2016
Published in: Marketing, Web Content, Inbound Marketing, Video
Hosting Private Content on Your Website
I just got off the phone with a client who asked if we could post a recent Webinar up to their website. No problem - we have tons of medical device animations and physician case videos on their site already. But this was a little different. This file needed to be available for a short period of time, only for a pre-specified audience AND they wanted for it to be password protected. Okay, that's a little bit different... We could spend a ton of time and money creating a portal, registering users, building profiles and firewalls, but our clients needed this up yesterday and they didn't have the luxury of spending a lot of time or money.
Here's how we did it...
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